In an earlier article, I discussed why having a keyword plan was important for your online marketing strategy. In this slightly more advanced tutorial we will look at some of the ways such a plan can be used to divert traffic to your web site.
Framing your Content for Optimal Search Results
You should plan to have at least one page to strengthen each of your keywords. You may have other important pages on your websites, but these pages are critical to establish to search engines that your website’s content is relevant to your SEO keywords. These pages should have a) relevant content, b) SEO characterisics and c) external links.
Simply generate at least a few paragraphs of content for each of your pages. Include images or graphs if you like, but the important thing is relevant text. Ensure that it’s well written and that it is closely related to the keyword .
There are a few basic SEO characteristics that each of these pages should include:
- URL – Your url should include the keyword e.g. http://www.mysite.com/keyword/
- Title – The META or SEO title should also include the keyword
- Description and Keywords – Two more META tags are keywords and description, these should both be customized to by harmonious with the keywords on each page. You can easily configure Title, Description and Keyword META tags using the All in One SEO Pack for wordpress.
The final step can be the most difficult for many web developers. You must link to these new pages from both your new website and from all over the web. Linking from your own website is relatively easy, but requires some discipline. Any time you reference a keyword, or discuss a relevant topic, you should have a good descriptive link back to your keyword-based pages.
It’s also very important for other people to help convince the search engines that your site is relevant. To do so you’ll need to solicit links from other websites as much as possible. You might be able to do so by singing up for link directories, asking for online referrals from friends and colleagues, making links on social networking websites, or perhaps writing small guest articles for other websites. This step can be the most demanding but ultimately probably plays the biggest role in making your website search engine freindly.
Above all, remember if you are making a good, useful website the search engines are on your side. Google is doing it’s job well when it directs people to information or services they want If you can offer something interesting and useful and combine it with these basic techniques you are well on your way to a search friendly website.